An exploration into the story and meanings of the three archetypal colours, looking at how to incorporate them in fashion to channel archetypal power.
The three archetypal colours: Black, White, and Red.
Visual article titled: In Black, White, & Red [The Beginning] pg 6-7. An artistic look at the origins, mood, and core meanings of the colours.
Magazine editorial titled: Ms Red pg 10-11. A styling exploration into how to utilize the archetypal power of red in dress.
Bachelor of Design
Fashion Design
Swiss psychiatrist Carl Jung theorised that humans use symbolism to comprehend complex concepts, developing twelve archetypal personality types. I propose three archetypal colours: black, white, and red. These three colours stand out as the first to exist, spanning the entirety of human history, embodying core facets of human existence, and shaping the collective unconscious. Thus, they hold archetypal power, giving us the power to fashion our future.
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