A video walkthrough of the desktop site.
Healthwash: An interactive website using gamification and satire to educate young adults on deceptive health marketing.
Placed in spaces where healthwashing occurs, Healthwash’s satirical posters and Instagram ads provoke curiosity and guide users to the website.
The Healthwash Instagram continues the campaign’s tone of voice, fostering a community-driven space for learning and awareness.
Bachelor of Design with Honours
Visual Communication Design
Healthwash is an educational campaign that familiarises young adults on healthwashing - when brands use misleading language and imagery to make food products appear healthier than they are. The project exposes these deceptive marketing tactics through an interactive web experience centred on a parody quiz show. Using humour and design, Healthwash empowers users to critically analyse, recognise, and question misleading marketing in everyday food products.
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