Friends discussing the two Bye Buy brochures over coffee.
Brochure packs displayed at a local cafe.
Brochure 1: 'The Break-Up Plan' & Brochure 2: 'Toxic Truths and Receipts'.
Marking off each completed daily task on the challenge tracker using the provided stickers.
Bachelor of Design with Honours
Visual Communication Design
Bye Buy is a multi-touchpoint campaign designed to empower young people to challenge messages in advertising that fuel overconsumption. Taking on the narrative of a break-up, Bye Buy acts as a shoulder to cry on when dumping consumerist values. The centre of the campaign is a challenge made up of daily tasks that build stronger attitudes against the pressure from advertising to constantly consume. Brochure packs displayed at local cafes and libraries contain a guide to the challenge and information about the negative impacts of overconsumption.
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