Project touchpoints include a website and a poster campaign.
A three-part video series about masculinity and men's mental health in New Zealand.
Still from Episode One.
Still from Episode Two.
Still from Episode Three.
Bachelor of Design with Honours
Visual Communication Design
Grit explores the intersection of Kiwi masculinity and men’s mental health in Aotearoa. Central to the project is a three-part video series that both challenges and celebrates manhood in all its diverse forms, following different Kiwi men as they share what it means to be a man today—and what it might mean for future generations. By showcasing a range of perspectives and experiences, Grit broadens the definition of masculinity, moving beyond narrow ideals of toughness and emotional restraint. Through the videos, accompanying campaign, and supporting website, the project seeks to dissolve the stigma embedded in stoic ‘man alone' myths, shifting the conversation from silence and isolation toward openness, vulnerability, and genuine connection.
