The Loop Wardrobe
Georgie Bell
Ngati Tuwharetoa
The Loop Wardrobe walk through
Loop Wardrobe is a sustainable dress rental platform that redefines event dressing for young women through accessible, aspirational, and eco-conscious design.
Reusable packaging that reflects The Loop Wardrobe’s commitment to sustainable, stylish design
Bachelor of Design with Honours
Visual Communication Design
The Loop Wardrobe is a sustainable dress rental brand redefining special-occasion fashion for young women in New Zealand. It makes renting feel aspirational, fun, and trustworthy through a feminine visual identity, eco-conscious packaging, and an engaging digital platform. The project challenges fast-fashion culture and normalises reuse, empowering women to look stylish while reducing waste and contributing to a more circular fashion future.
