Gordon the Goblin – Here to connect Wellington's neighbourhoods through some classic kiwi banter.
A cheeky Goblin for every neighbourhood.
The Prank Pack – Gordon's Playbook, a Goblined note, and stickers to opt in or out.
A journey through a Goblin encounter.
Bachelor of Design
Visual Communication Design
Gordon the Goblin is a behavioural change campaign and game, that aims to bring Wellington neighbourhoods together through the power of laughter. Neighbours will prank one another with our cheeky Goblins, using their sense of humour to break down social barriers, build friendly rivalries and a sense of local pride. Through the course of this project we’ve built confidence in working as a team, embracing the strange and using AI as a tool.
Email address
Online Portfolio
