On The House

Maddy Coyle

Bachelor of Design with HonoursVisual Communication Design

This video journey maps site visitation, featuring homepage, about us and registering an account.
This web journey displays daily game play and the process of earning astrix.
This poster exists as a standing sign, designed in an environment outside a cafe/restaurant. A visual aid, displayed at participating venues.
A series of grade 3 astrix redeemable rewards cards

Bachelor of Design with Honours

Visual Communication Design
On the House is facilitating a movement that recentres employee wellbeing in the Hospitality industry, incentifying a change that disrupts the application of customer centric policies in the midst of incivility. My design strategy targets situational value systems and harnesses extrinsic motivation to foster behavioural consciousness; promoting awareness and encouraging participation in a campaign format.
Exhibition location
Block 12 Level E