You've been Goblined! Don't panic, a cheeky neighbour has delivered them from a place of love.
A cheeky Goblin for every neighbourhood.
The Prank Pack – Gordon's Playbook, a Goblined note, and stickers to opt in or out.
A journey through a Goblin encounter.
Bachelor of Design
Visual Communication Design
Collaborating with Louie to create Gordon The Goblin was a great opportunity to combine our weird ideas, exploring how to connect neighbours in an increasingly disconnected world. I contributed across all aspects of the campaign, helping to develop the concept and crafting a playful visual language. It was interesting to then apply this across diverse touchpoints that worked in phases to build our city-wide game and a strong brand identity.
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