The Unpacked brand video doubles as both an advertisement and a proof of concept.
One of Unpacked’s animated posters, designed for digital displays near supermarkets.
Unpacked. One scan closer to feeling smug.
Some of the app’s key screens.
Bachelor of Design with Honours
Visual Communication Design
Unpacked is a campaign and app concept helping New Zealand tertiary students and young professionals make smarter packaged food choices. At its core is a product-scanning app that delivers traffic-light ratings, clear nutrition breakdowns, and social discovery features. Supported by a wider campaign of posters, billboards, and social content, Unpacked uses playful, informative design to encourage mindful food choices—showing how small nudges can lead to lasting, positive change.
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