Concept video for a two-part installation, accompanied by a musical score that samples tsymbaly and Ukrainian birdsong.
A selection of spreads from a book that complements the installation and places the embroidery within a contemporary, real-life context through interviews.
Promotional postcards featuring illustrations adapted from Ukrainian embroidery patterns.
The final chapter invites cultural understanding through time and attention by having readers embroider one of the provided perforated cards.
The embroidered book cover.
Bachelor of Design with Honours
Visual Communication Design
This multi-touchpoint cultural experience transforms passive sympathy into active engagement through the symbolism of traditional Ukrainian embroidery. Rooted in the Tree of Life motif, the project weaves visual, material and narrative storytelling to connect past, present and future. It illuminates Ukrainian history while amplifying contemporary voices, revealing a side of Ukraine beyond news headlines and inviting audiences to discover the country's resilient cultural heritage.
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